1st Line Partners
Logo & Brand Design
Sean is a consultant in the Brand Protection space. He is passionate about his commitment to protecting patients from counterfeiting, risk management and supply chain security. After diving into the world of brand protection, we created a few logo options with two distinct design directions for Sean to choose between. The ‘Stoic Guide’ concept, mood board, and logo was quickly chosen. Going with the Stoic Guide direction we wanted to lean into Sean’s commitment to not only protect but educate and guide his clients in the right direction no matter what path or plan they might need. The contrast of the bulky shapes and line work creates visual balance while representing the variety of solutions 1LP is able to offer by staying flexible and open-minded to every client. We created a strong, distinct icon with a chunky 1, L, and P. The shapes and lines in the icon would be used throughout the designs to guide the viewer's eye through information. This earth tones in the color palette captures 1LPs approachability, but the added hint of bright green and yellow makes them stand out from the competition and lends itself well to both attention grabbing headlines on a dark brochure and Call to Action buttons in ads. In preparation for an industry trade show at the end of the month, we created a small brochure that could easily fit in a pocket or purse. The brochure also had a spot for Sean’s fancy new business card too. Within 30 days we had established Sean’s new company with a strong logo and brand identity and he was able to get to the industry trade show at the end of the month with everything he needed.