All About Events
Website Redesign
All About Events is a distinguished leader in premier event planning. As the business expanded, the owner decided it was time to revamp their website to show off their large portfolio. All About Events had crafted gorgeous events and moments that had been beautifully photographed, but their current website didn’t properly show that off. The client’s request was a website that’s simple, luxurious, and approachable. They wanted to show their high end abilities but didn’t want the audience to suspect they’d be too pricey. They also wanted an intuitive website that allowed users to easily browse through their portfolio of events. While the photos are driving the content, it’s still vital that the type properly represent their brand. The serif, Playfair Display, and sans serif, Josefin Sans, can be used in a variety of combinations for headlines and subheads. When paired well with large bodies of copy in EB Garamond, the three fonts work together to create an elegant but unpretentious appearance that helps tell their story.