It Starts with Why, with Henry V
It Starts with Why, with Henry V is a show about purpose - what drives us, shapes us, and keeps us going. Host Henry V brings deep, human-centered conversations with people across industries who are chasing something meaningful. Whether they’re building a business, leading a team, creating art, or simply navigating life with intention, each guest shares their unique “why” - the values and stories behind what they do.

Henry embraces every part of who he is - but the show isn’t about identity boxes. It’s about what drives people at their core..

If you're curious about what keeps people going - and maybe what’s calling you forward too, this podcast is for you!


Objective: Podcast branding for “It Starts with Why? With Henry V,” where they explore a guest's purpose, what drives them, and the benefits of pursuing what you’re passionate about. The visual identity should communicate both warmth and wisdom—inviting, yet confident. It should reassure listeners they’re in a space of thoughtful discovery. 

Henry emphasized his attraction to retro and nostalgic designs that use heavy type. In order to attract a broader audience, Henry requested his queer identity to come through in the branding without making it seem only focused on queer themes.  

Deliverables: Two conceptual directions presented through mood boards. Chosen direction expanded on through abbreviated brand guide including color palette, type styles and podcast cover. Retro Purpose
Moodboard 1 (chosen direction)
    Use the rainbow in a subtle, minimal way — like thin lines or accents around the design

    Queer identity is present but not overt

    Leans sleek, editorial, and purpose-driven



Modern Signal 
Moodboard 2
    Reference the rainbow in a more nostalgic, design-forward way — woven into stripes, curves, or vintage patterns

    Queer identity is expressed with warmth and subtle nods, not loud symbols

    Evokes a retro, analog feel that’s personal and approachable









    Art Director & Designer: Claire Biordi
    Brand Strategist: Charlotte Roth