Before the redesign, the website had not been updated in years resulting in many UI/UX flaws that decreased the company's reputation and could have made a potential client choose a competitor. Aspects like a confusing and over-crowded mega-menu navigation design made the studio look outdated and unorganized. By redesigning and rearranging the website’s information and user flow we created an experience that easily guides the user through relevant information and case studies, ultimately bringing them to various call to actions for scheduling a tour or booking time in the studio.
Create a user friendly website that appropriately represents the studio's brand and offerings.
Focus on creating a nice profile grid and feed on Instagram that brings in more followers and clients.
- More story utilization & highlights on profile
- More consistent branding
- More engaging videos
Create a collection of templates that could be mixed and matched with clean, simple, high quality images to create a visually interesting and appealing profile grid & feed. Some examples of post templates include: Project Highlight, Case Study, Studio Offering / Capabilities, Behind the scenes, Client highlight, In-Studio Event,Generic Studio Promo, Informative Quotes.
Result:
July 2025 (Pre- Redesign) : 1,063 Followers
July 2026 (Post Redesign) : 5k+ Followers
Art Director & Designer: Claire Biordi
Brand Strategist: Charlotte Roth