See More + Win More + Keep More = Accelerating Growth Together
We focused on visually deconstructing the flights (See More, Win More, and Keep More) in the equation. We established a visual language that would abstractly communicate the deconstructed parts. This language would be created through shapes and colors that we would use individually to dive into the details of a particular flight, and in conjunction with the others to show the equation as a whole. By successfully establishing this language, we were able to create colorful and exciting graphics that also represent different parts of the process.
Each night's event was dedicated to one of the flights. For the first night or the “See More” event, I created word searches and signs reminiscent of iSpy puzzles. These iSpy puzzles were made up of the company's product photos with Chicago landmarks hidden among them. The signage served as a casual game and conversation starter for the attendees to engage in as they mingle over cocktails.
For the Win More event, I made scratch offs with product photos as well. The attendee with the winning scratcher got a custom tote bag and speaker. The final night was dedicated to awards and the client panel discussing why they keep working with the company.
- Signage including welcome, directional, agenda and individual event signs.
- Event announcement and Registration landing page
- Stova App graphics
- Keynote speaker presentation design and general Speaker Presentation template
- Event specific stickers and misc swag.