PZS
Website Redesign
PZS came to us looking for a refreshed website experience that’s clean and irresistible to prospective clients and recruits, but also highly functional and simple for their busy marketing team to manage. We kicked off the project with a concepting and collaborating session with the PZS owners and stakeholders. I worked alongside the senior content strategist and head of strategy to ensure the refreshed site wasn’t just going to look pretty but also effectively hit their desired audiences.
‘Elevated Simplicity’ and ‘Transformative Spaces’ were the two design directions we pitched for the refreshed website. ‘Elevated Simplicity’ was chosen for its ability to incorporate a splash of personality through color and type, while showcasing the case study photography with little distractions.
As Art Director and lead designer, I worked with the developer to create a seamless user experience, from lo-fi to hi-fi wireframes. By collaborating closely with the developer in Figma, we were able to create a site that leveraged a custom-built Wordpress theme, with full user-control for the team that’s responsible for updating the content.
PZS came to us looking for a refreshed website experience that’s clean and irresistible to prospective clients and recruits, but also highly functional and simple for their busy marketing team to manage. We kicked off the project with a concepting and collaborating session with the PZS owners and stakeholders. I worked alongside the senior content strategist and head of strategy to ensure the refreshed site wasn’t just going to look pretty but also effectively hit their desired audiences.
‘Elevated Simplicity’ and ‘Transformative Spaces’ were the two design directions we pitched for the refreshed website. ‘Elevated Simplicity’ was chosen for its ability to incorporate a splash of personality through color and type, while showcasing the case study photography with little distractions.
As Art Director and lead designer, I worked with the developer to create a seamless user experience, from lo-fi to hi-fi wireframes. By collaborating closely with the developer in Figma, we were able to create a site that leveraged a custom-built Wordpress theme, with full user-control for the team that’s responsible for updating the content.